His humor is juvenile, almost exclusively "dick jokes", and to make matters worst he can't even pronounce "Tom Clancy" properly, uttering Tom Ca-lancy instead. Caffeine embodies some of the worst qualities of an E3 host. Let's go back in time, shall we? To a time when Ubisoft wasn't known at E3 for their last minute surprising reveals of games such as Watch Dogs, The Division, or Rainbow Six Siege, but rather, their embarrassingly bad host, Mr. It's called Xbox 360." Telling consumers to stick with their old device instead of adopting the new system that was debuting later in the year added on to the Xbox One PR nightmare, and it's a hole that Xbox still hasn't fully dug itself out of yet. Speaking with Geoff Keighley about the always-online Xbox One controversy, he said, "Fortunately we have a product for people who aren't able to get some form of connectivity. Microsoft executives such as Don Mattrick seemed intent on digging Microsoft an even bigger hole. Their confusing message and Sony absolutely decimating them during E3 forced Microsoft to pull a 180, and backpedal on the entire Xbox One concept. The company clearly believed strongly in the always-online Xbox One infrastructure, but completely and utterly failed at conveying why it was necessary or how it would improve gaming. Microsoft's E3 2013 briefing for Xbox One will go down in history as one of the most botched presentations of all time. Considering the dead silence that greeted the device at E3 2009, let's hope that it stays canned. As for what its purpose was, the Vitality Sensor was apparently going to be for a game based on "relaxation." Nintendo claims that they couldn't get the technology to work properly with enough people, and that we may see the hardware return one day down the road. Not even the creative geniuses at Nintendo could come up with a significant use for the device, and so it's never been seen again since E3 2009.Īnnouncing something at E3 and then never releasing it is bad, even worse than only releasing it in two markets like we saw with Battle Tag. Some of these made sense, while others, such as the Wii Vitality Sensor, seem to serve little to no practical purpose. Nintendo is known for releasing a wide variety of peripherals, especially for the Wii in particular. Seeing as how Battle Tag has never seen a wider release, it goes without saying that it failed in those test markets rather candidly. Realizing the product's appeal was extremely limited, the publisher decided to only release Battle Tag in select test markets, specifically Canada and Texas (sorry Canada and Texas). ![]() McHale did his best to not be completely embarrassed when playing the game, and the unbridled enthusiasm of the developer is almost funny, but mostly sad.īattle Tag is more peripheral than it is game, and because of that, Ubisoft didn't really know how to market it. Joel McHale is notoriously grumpy when he's dragged on to present gaming-related things, whether it's the VGAs or E3, but who can blame him when he's forced to hawk something as ludicrous as Battle Tag.īasically, Battle Tag is Ubisoft's attempt to sell a Lazer Tag game as being more than Lazer Tag.except it's honestly just Lazer Tag. The next E3 peripheral failure, on the other hand. To Wonderbook's credit, it at least released on a national scale. Furthermore, the E3 stage demo of the device was full of technical issues and the device not working properly, which probably wasn't good advertising. Acquiring the backing of Harry Potter author JK Rowling was a smart move, but not using the name "Harry Potter," however, was not. ![]() ![]() In an attempt to appeal to the casual market, Sony cooked up the idea to use motion controls in conjunction with a book-shaped peripheral. Thus is the concept behind the ill-conceived Wonderbook. Let's make a "magic" book loosely based on Harry Potter that players shake a Wii remote knockoff at. They were booed off stage virtually, and while E3 goers are usually too polite to boo in person (unless you're trying to sell an AT&T Vita), watching such a weak performance from people meant to be experts probably tempted many in attendance to raise their voices. To make matters worse, the presenters on stage playing the game actually failed the song. Konami then attempted to compete against Rock Band and Guitar Hero at E3 2008, but the result was a complete flop in the form of Rock Revolution. Konami is responsible for being pioneers in the music game genre with games like Dance Dance Revolution, but the genre didn't reach mainstream success until Guitar Hero came out. Konami's Rock Revolution Failure (E3 2008)
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